Cissy So | Content Designer

A language enthusiast on a mission to restore humanity through empathetic content design.

5+ years of in-house experience across diverse, regulated fields, spanning investment, banking, crypto, and insurance.

My principles

Empathy

Always put yourself in the user’s shoes.
“If you’re the user, how’d you feel?”
Design for the people.

Better together

“If you want to walk fast, walk alone. But if you want to walk far, walk together.”

– Ratan Tata

Never stop learning

Only new knowledge can make one improve.

Proactive ownership

Don't wait for a mandate or an invitation. See a friction point, grab a shovel, and start building the solution. Always learn by doing.

My work

OKX Simple Earn Fixed

Designed solutions to simplify complex lending logic, letting users earn interest by lending idle funds for 30 days at a chosen rate.

OKX ETH Staking

Revamped content structure and FAQs to clarify ETH staking and BETH rewards, addressing user pain points and improving product education through research and feedback.

OKX Content Design System

A unified framework that blends design and language principles to standardize UI content, ensuring consistency, brand integrity, and a cohesive user experience across products.

Content operations

A curated selection of internal initiatives, scalable infrastructure, and operational frameworks that I led to help upskill our team, break down product silos, and elevate systemic content quality.